WARC 100: Asia's best campaigns and companies 2016

This short report summarises the results for Asia from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.
  • The top ranked campaign is 'Kan Khajura Tesan' from Hindustan Unilever in India, which created a new mobile entertainment channel for a media-dark area.
  • Top agency and top network are MullenLowe Lintas Group and MullenLowe, respectively.
  • McDonald's was the number one brand, while Unilever was the top-ranked advertiser.
  • Also included in the report are short case summaries for the region's top campaigns....

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