The world's best financial services campaigns and companies 2018

Looks into which financial services campaigns, along with the agencies that have worked on financial services campaigns, have performed best over the past year.
  • State Street Global Advisors was awarded the most points in financial services for creativity, and also ranked third for media, for its gender imbalance campaign, 'Fearless Girl'.
  • A campaign from Russian bank Sberbank, 'Neighbourhoods' was ranked top for media, but a strong overall performance from Indian payment system Paytmtook them to the top of the brand ranking for media.
  • Mastercardwas the top brand for effectiveness, despite its top campaign ranking for effectiveness being 6th.
  • McCann Worldgroup tops all three agency network rankings for financial services advertising, as the strong performance of the 'Fearless Girl' campaign, from...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands