The world's best automotive campaigns and companies 2018

Looks into which automotive campaigns, along with the agencies that have worked on automotive campaigns, have performed best over the past year.
  • Volkswagen Group came top of the advertiser rankings for creativity, media and effectiveness.
  • However, VW brands did not take the number one campaign spots, which went to Toyota for creativity, Tata for media, and Bajaj Auto for effectiveness.
  • DDB Worldwide agencies had three campaigns in the top campaign rankings for automotive advertising, and came top of the agency network rankings for both creativity and effectiveness.
  • OMD Worldwide took the top spot for media....

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