Media 100: Lessons from the world's best campaigns and companies for media innovation 2019

Discusses lessons from the top Media 100 campaigns, including an interview with Stephen Allan, Chief Executive Officer, MediaCom and the top 2019 campaigns.
  • Location data has been used to develop a new concept of creativity to keep people engaged over a long-term campaign.
  • Media should be at the core of campaigns from the outset; media, creative and PR should collaborate for the best results.
  • Unorthodox media placements have been shown to increase impact if they work hard to earn consumers’ attention.
  • Out of home is innovating in response to digital competition by using scale and impact to divert consumers’ attention away from their screens....

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