Asia's best campaigns and companies 2018

Looks into which Asian campaigns, along with the agencies that have worked on campaigns in the region, have performed best over the past year.
  • Nike came out top of the brand rankings for both creativity and media, with Ariel winning the effectiveness ranking for Asia, driven by the brand's Dads #ShareTheLoad campaign.
  • Unilever took the top advertiser spot for both media and effectiveness.
  • The Ogilvy & Mather network was ranked first for creativity and second for effectiveness, but its agencies did not take the top spots; instead Mindshare and BBDO Mumbai were ranked best agencies in Asia....

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