RACQ: Distracted Drivers

RACQ, the insurance company, set out to have people modify their behaviour when driving to reduce accidents and fatalities in Australia.

Executive Summary

Phone addiction whilst driving is a real problem.

And Queenslanders love their mobile phones, they love them to death.

In Queensland, it's estimated that 1 in 4 crashes are the result of driver distraction. [Source: CARRS-Q , 2018.]

RACQ took on the challenge of changing this addictive behavior, which has risen to epidemic levels, in order to save lives. It set out to have people modify their behavior to reduce accidents and fatalities.

First 6 months saw the use of the 'Do Not Disturb' function on mobile phones increase by 133% and fatalities decrease by 59%.

1. Total...

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