Quaker Oats: Insight to Impact

Quaker Oats, the breakfast food brand, increased purchase intent in India by launching a branded cooking show featuring famous Indian chef Vikas Khanna.

Campaign details

Brand: Quaker OatsLead Agency: Mindshare IndiaRegion: APAC

Strategy

Objective

Oats category steadily grew in H2 2018 and Quaker as market leader had to ensure we capitalized on this growth and made the most of it while maintaining premium imagery.

Taste, a key barrier in growth, therefore, had to be tackled and turned into a strength that the brand could ride on.

In 2018 Oats category was a battlefront with brands spending over 2X of the natural trend. WOA on TV was at an all-time high and consumers were bombarded with advertisements.

As the...

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