Pureit: Turning a million skeptics into believers
Surabhi Talwar, Krishnan Anantha, Siddharth Banerjee and Ratika Mehra
Campaign details
Brand owner: UnileverAgency: Lowe Lintas & PartnersBrand: PureitCountry: IndonesiaChannels used: Branded content, Email marketing, Events and experiential, Internet – display, Internet – general, Internet – search, Magazines – consumer, Newspapers, Online video, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store media, Product and other sampling, Public relations, Radio, Sales promotion, Social media, Television, Word of mouth and viralMedia budget: 1 – 3 million
Executive summary
Indonesia, the third largest emerging-markets country, and...