Public worlds: How digital technology will transform identity, work and the city

Identity, work patterns, and cities are the focus of ‘Technology 2020: Public Worlds’. The Futures Company report examines issues of identity related to the internet, with a focus on complex relationship between privacy and security.
It also looks at how increased monitoring and the flexibility of the knowledge economy is changing employee/employer relationships, with extended working and the growth of outsourcing. Finally, it addresses trends in city life and planning, focussing on how access to data can influence systems such as transportation, security and pollution control....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands