PT. Telekomunikasi Indonesia: Empowering the spirit of millennials

Telkom Indonesia used mobile to build an advocacy platform among its millennials workers and other State-Owned Enterprises, to change perceptions and communicate the on-going organisational transformation of SOEs in Indonesia.

Campaign details

Brand: PT. Telekomunikasi IndonesiaLead agency: ContendrCountry: Indonesia

Strategy

PT. Telekomunikasi Indonesia, also known as Telkom Indonesia, as a State Owned Enterprise (SOE) was normally seen synonymous with bureaucracy and its conventional ways of doing business, aimed to engage the millennial generation. As the millennial generation has taken over majority of both workforce and target customers, Telkom and other major SOEs in Indonesia needed to communicate the on-going organizational transformation towards a more open and modern way of doing business and at the same time become more relevant especially on social media.

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