Prudential: Relationship Reconnect
Campaign details
Brand owner: Prudential Corporation AsiaLead agency: FCB Hong KongBrand: PrudentialCountry: ChinaIndustry InsuranceMedia: Content marketing, Internet - general, Internet - search, Online video, Outdoor, out-of-home, Public relations, Social media, TelevisionBudget: 1 - 3 million
Executive summary
Prudential Singapore, a leading life insurance organisation, faced a big challenge in the Singapore market: top-of-mind brand and communications awareness had dropped dramatically in past 3 years, a situation that reflected the growing sense of disconnect between the people of Singapore, insurance brands in general and the...