Promote Iceland: Inspired by Iceland

In April 2010, the Eyjafjallajökulll volcano in Iceland unexpectedly erupted. Tourism numbers to Iceland plummeted ahead of the all-important summer season.

Promote Iceland: Inspired by Iceland

Matt Springate and George BryantThe Brooklyn Brothers

This paper was first entered into the 2011 IPA Effectiveness Awards and a version of it has been reproduced here as an entry for the 2012 Warc Prize for Innovation with kind permission of the IPA.

Campaign details

Brand owner: Icelandic governmentAgency: The Brooklyn Brothers, IslenskaBrand: Promote IcelandCampaign duration: Up to 3 monthsCountry: Canada, Denmark, France, Germany, Iceland, Sweden, USA, United KingdomMedia budget (USD): $3M-$5MChannels used:Internet - display, Online video, Outdoor, out-of-home,...

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