Promote Iceland: Inspired by Iceland
Matt Springate and George BryantThe Brooklyn Brothers
This paper was first entered into the 2011 IPA Effectiveness Awards and a version of it has been reproduced here as an entry for the 2012 Warc Prize for Innovation with kind permission of the IPA.
Campaign details
Brand owner: Icelandic governmentAgency: The Brooklyn Brothers, IslenskaBrand: Promote IcelandCampaign duration: Up to 3 monthsCountry: Canada, Denmark, France, Germany, Iceland, Sweden, USA, United KingdomMedia budget (USD): $3M-$5MChannels used:Internet - display, Online video, Outdoor, out-of-home,...