Programmatic everywhere? Data, technology and the future of audience engagement

Winterberry Group

This white paper presents a snapshot of how industry constituents are currently practicing "programmatic" and explores the dynamics of this transformation within the digital media ecosystem.
  • Programmatic is on the verge of widespread adoption, as media buyers and sellers increasingly align organisation processes with automation technology to support greater customer engagement.
  • 85% of advertiser respondents said they are deploying automated real-time bidding practices today.
  • "Programmatic everywhere" is close to becoming a reality and has the potential to transform long-held notions of media, data and the dialogue between company and consumer.
  • This white paper also presents five emerging trends that could define the likely evolution of the programmatic marketing landscape....

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