Prodiss: Ma place est dans la salle

This case study explains how PRODISS, a French union for people working in entertainment industries, used an event and social media campaign that built solidarity to encourage people to return to concerts after a terrorist attack in Paris.

Advertiser: ProdissAgency: FRED & FARIDCountry: France

Objectives

November 13 2015, The ‘Bataclan’, a concert hall in Paris is attacked during a performance. An ideological attack against France, its culture and way of life. One month after these tragic events, the French people were still traumatized.

Commercial objective : in term of sales, their decline nearly reaches 80% (1). An absolute economic disaster for the business, especially during the highest point of the business : Christmas holidays. The goal of the campaign is to convince people to buy shows ticket again in order to save the...

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