Executive Summary
Originating from Liverpool, Princes has been a household name in British homes for over 120 years.
The brand has a vast repertoire of products in a number of different sectors within the wider canned and ambient category.
Princes recognised that family life has fundamentally changed; our working lives, family structures and values have shifted. As such, Princes needed to attract a wider and younger shopper base with a more distinctive expression as well as re-framing perceptions around the wider canned and ambient category. Our job was to restore Pride in the Princes brand as the iconic cupboard staple...