#prettypackaging and #DIY are most popular TikTok packaging hashtags

An overview of the hashtag performance on TikTok packaging and unboxing videos.

Unboxing and packaging videos on TikTok that contain the #diy and #prettypackaging hashtags are most popular with audiences, according to an analysis of videos with the #packaging and #unpackaging hashtags by packaging specialists Where The Trade Buys.

Packaging videos with the #prettypackaging hashtag generated an average number of views over 600,000 per video, nearly 200,000 more than the second most popular hashtag of #satisfying.

By the number of shares, though, the #diy hashtag proved most popular – packaging videos that included it were shared an average of 743 times.

A greater focuson sustainability, e-commerce and health means...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands