Predicting wine repurchase: a case of low test-retest reliability in China

Patricia Osidacz Williamson, Simone Mueller-Loose, Larry Lockshin and Leigh Francis

The aim of this study is to extend an existing method to untangle the effect of taste (intrinsic) versus label information (extrinsic) on repurchase in a new-to-wine market.
Williamson et al.

Predicting wine repurchase: a case of low test-retest reliability in China

Patricia Osidacz Williamson and Leigh Francis

The Australian Wine Research Institute/Ehrenberg-Bass Institute for Marketing Science

Simone Mueller-Loose and Larry Lockshin

Ehrenberg-Bass Institute for Marketing Science/Geisenheim University

Introduction

When a consumer chooses a food or beverage brand from an unfamiliar category, most aspects of the quality of the product are unknown, and they will usually rely on cues at the point of purchase. A successful business needs to understand what satisfies consumers so they will be more likely to repurchase the product in...

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