Predicting Select Mobile Service Preferences Based on Demographic Profile of Mobile Users in Oman

The purpose of this paper was to examine the influence of demographic characteristics of mobile users on their choice of a mobile service provider as well as on their choice concerning the type of connection, pre-paid or post-paid.

Predicting Select Mobile Service Preferences Based on Demographic Profile of Mobile Users in Oman

Mithun Shrivastava and D. Israel

Abstract:

The purpose of this paper was to examine the influence of demographic characteristics of mobile users on their choice of a mobile service provider as well as on their choice concerning the type of connection, pre-paid or postpaid. A set of nine demographic factors and three other factors relevant to the study were chosen and a bi-lingual questionnaire was developed in English and Arabic. The questionnaire was pre-tested on 50 participants, and subsequently distributed to 600 participants, identified...

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