Predicting Macmillan’s impact on cancer patients’ quality of life

Macmillan, a charity supporting those affected by cancer, developed a simulator to predict the charity's impact on cancer patients' quality of life, thereby shaping decision making.

Summary

Macmillan commissioned Populus to understand what needs and support they should invest in to effectively improve cancer patient's quality of life. This was crucial to shape Macmillan's five-year strategy and ambition to reach and improve the lives of everyone living with cancer.

We used the responses from our large-scale cancer patient needs and quality of life survey to create a simulator that predicts which of Macmillan's interventions produce the greatest gains in patients' quality of life. The programme represented a unique and innovative solution through:

  • Advanced machine learning to take into account non-linear relationships;
  • Interaction models, which were something...

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