Potts Partnership: Packaging

Potts Partnership, a fine food products company, relaunched its stock range in eco-friendly cans in the UK to increase sales and promote its brand commitment to sustainability.

Executive Summary

Potts Partnership began in late 2007 in the kitchen of the family's Marlborough home, and its first sauces launched in spring 2008. The business manufactures stocks, gravies, sauces and condiments. What makes them unique is that the gravies and stocks are ready to use liquid products that have been sold in plastic Doy packs for the last 12 years. The business has seen distribution through independents retailers, farm shops and limited multiple retail over that period.

The owners, Owen and Michelle recognised an opportunity to grow their business through shifting to a more sustainable and recycled pack format,...

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