Pot Noodle: Success doesn't come on a plate

Pot Noodle, an instant noodles brand, successfully increased sales by cleverly switching its brand positioning among UK consumers.

Campaign details

Brand: Pot NoodleClient: UnileverAgency: Lucky Generals

Summary

Sometimes, a small change in strategy isn't enough. A subtle course correction won't do it. A little nudge isn't up to the task.

Nothing less than a complete about-turn is required.

But if everyone already knows you for one set of values, how do you suddenly declare that you stand for the opposite without looking like an idiot?

That was the question we were forced to ask ourselves when we realised that Pot Noodle's slacker image was diametrically opposed to the aspirations of today's ambitious and...

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