Popular Online Games: New Insight from European Research

In this report, current trends in online gaming among children are discussed. Research conducted in eight European nations reveals high levels of popularity for the applications.

Popular Online Games: New Insight from European Research

Claudio Franco

Below are the results of January 2010 Dubit research looking into how young people are using online games.

The survey, incorporating the views of 2,332 seven to 14-year-olds living in eight European countries, indicates that internet gaming has become very popular among youngsters. Many children also said they would be willing to pay for the services, whether through subscriptions or through purchasing virtual goods.

Further commentary on the current gaming marketplace, based on separate UK-only Dubit research conducted during December 2009, is appended to the European results.

About child online...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands