Campaign details
Brand: Pony MaltaBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3, BogotáMedia: Zenith, BogotáPR: Dattis Comunicaciones, BogotaMarket: ColombiaSector: Carbonated soft drinksMedia channels: Gaming & in-gaming advertising, Livestreaming, Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
One third of the globe's youth suffers from bullying, In the world of video games, 57% of gamers have experienced cyberbullying. So perhaps there is a chance that even you who are reading this, know what it feels to be bullied.
Pony Malta,...