Campaign details
Brand: Pony MaltaBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3, BogotáMedia: Zenith, BogotáPR: Dattis Comunicaciones, BogotaMarket: ColombiaSector: Energy drinksMedia channels: Merchandise & free gifts, Mobile & apps, Online display, Online video, Programmatic display, Radio & audio, Search marketing, Social media, TelevisionBudget: 500k - 1 million
Executive summary
Due to Covid-19 quarantine restrictions, the world has faced challenges when working from home/living at work. People are more connected than ever with video calls, virtual classes and more screen time.
A popular drink for...