Pond's Men: From face wash to face charger
Campaign details
Brand owner: Hindustan UnileverLead agency: Ogilvy & MatherBrand: Pond's MenCountry: IndiaIndustry Cosmetics, beauty aids, Toiletries & cosmetics (general)Media: Cinema, Events & experiential, Integrated, Internet - general, Internet - microsites, Magazines - business, trade, Magazines - consumer, Mobile & apps, Newspapers, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Social media, Sponsorship - media, TelevisionBudget: Up to 500k
Executive summary
Declining brand in a growing segment...