Campaign details
Brand: Pond'sBrand owner: UnileverEntrant company: Unilever EAC Myanmar, YangonIdea creation: Unilever EAC Myanmar, Yangon / Analyzen Innovation Labs, YangonMedia: Unilever EAC Myanmar, Yangon / Mango Advertising, YangonMarket: MyanmarSector: Skin care, sun protectionMedia channels: Online video, Social media, Television, Voice, chatbots, Word of mouth influencersBudget: Up to 500k
Executive summary
Combined with Myanmar's long history under military rule, strict societal norms and cultural barriers, women had more reserved mindsets that are often roadblocks to voice their opinions and shape their choices. Latching...