Campaign details
Brand: Pond'sBrand owner: UnileverEntrant company: Mindshare Philippines, TaguigIdea creation: Mindshare Philippines, Taguig / Shopee Philippines, TaguigMedia: Shopee Philippines, TaguigMarket: The PhilippinesSector: Skin careMedia channels: Online video, Social media, Voice, chatbots, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Pond's launched the Skin Advisor Live aims to reach and capture more digital-savvy Young Filipinas and drive higher engagement, as e-commerce becomes an increasingly important channel due to pandemic. In the Philippines, the Skin Advisor Live was launched on...