POND'S: POND'S AI-powered skin advisor live

POND'S, a skincare brand, launched its Skin Advisor Live (SAL) on Facebook Messenger and Shopee in the Philippines.

Campaign details

Brand: Pond'sBrand owner: UnileverEntrant company: Mindshare Philippines, TaguigIdea creation: Mindshare Philippines, Taguig / Shopee Philippines, TaguigMedia: Shopee Philippines, TaguigMarket: The PhilippinesSector: Skin careMedia channels: Online video, Social media, Voice, chatbots, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Pond's launched the Skin Advisor Live aims to reach and capture more digital-savvy Young Filipinas and drive higher engagement, as e-commerce becomes an increasingly important channel due to pandemic. In the Philippines, the Skin Advisor Live was launched on...

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