Campaign details
Brand: Pond's MenBrand owner: UnileverLead agency: Ogilvy SingaporeContributing agencies: Mindshare IndonesiaCountry: IndonesiaIndustries: Skin care, sun protectionMedia channels: Mobile & apps, Online display, Online video, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Pond's Men, a skincare challenger brand, needed to reverse a sales decline in Indonesia. The brand identified a business opportunity to launch a new variant to fill a gap in its portfolio – but how do you launch a product your audience has so little interest...