Point of View: Brief encounters
Molly Flatt1000heads
Who would you describe as your core community? Your family? Your Facebook friends? Your professional network? The members of your Tolkien role-playing group?
Community has become a complex and confusing word over the past few years. Yes, it has been devalued by corporate prat-talk, appropriated by brands that want to suggest that their relationship with customers is more cosy-coffee-in-the-village-hall than one-night-stand-click. But it has also evolved. The old idea of the long-term, geographically-based community just does not fit with the nomadic way most of us now live, and even if we had...