Point of view: A marketing filter bubble

Gareth Kay

This article looks at how marketers have a problem with the filter bubbles they create around themselves, insulating them from other, equally valid points of view.

The filter bubble. Perhaps one of the most used phrases to describe the culture we are currently living in on both sides of the Atlantic. Increasingly difficult to see the perspective of others; extremely easy to have what you already believe reinforced.

These bubbles are as evident in marketing as they are in our day-to-day lives. And just like we should do with the ones having a dramatic impact on the sociopolitical state of the world today, we need to be not just aware of them but understand the reason for their existence if we are to overcome them. These...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands