Point of view: Big data has won

Merry Baskin

This article argues that though big data has become increasingly important and available, it is meaningless without applying human understanding.

Point of view: Big data has won

Merry BaskinBaskin Shark

I have been working with a few dotcom startups recently and been charmed and thrilled to be part of these (invariably) younger, high-energy, risk-taking, entrepreneurial teams. They're microcosms of how successful close brand teams used to be - no politics, no hierarchy, fast decision-making, smart, hungry people listening to each other, constantly learning and striving to improve their offer.

The downside (not for me as the consultant) is the start-up's general lack of brand-building experience, marketing nous and market research expertise. They have big, impatient ambitions and venture capitalist...

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