PNC Bank's five-year sponsorship deal with the New York Giants is grounded in hopes that a partnership with the prestigious NFL franchise can deliver big-league awareness to thousands of fans in the Big Apple and beyond.
The tie-up specifically involves PNC Wealth Management, a unit of the Pittsburgh, Pennsylvania-based enterprise that provides clients with advice, strategies, and products to make wise financial and investment choices. And, thanks to its Giants partnership, select customers can also enjoy customized game-day experiences and meet players as well.
The partnership builds on PNC's existing roster of NFL tie-ups, which includes an "official bank" designation...