Vodafone: Prepaid SIM cards for pupils
Campaign details
Agency: WELLEN a.s.Client: VodafoneCategory: Product Launch/Relaunch/ Trial campaignsCountry: Czech Republic
Background
Vodafone created a product for first-time mobile phone users - prepaid SIM cards for pupils.
It was a product intended to bridge the barrier between parents and children and allow them to be easily connected. A starter kit was produced that included a prepaid SIM card, free credit as a gift, and free activation of the card.
All people had to do was to insert the SIM card into the device and activate it....