The Perfect Surprise
Campaign details
Brand: Three MobileAgency: The Delta GroupCountry: Ireland
Background
Christmas is Three Mobile's most important trading period of the year. Primarily driven by Pay As You Go (PAYG) devices, recent years have seen growth in Pay Monthly sales. PAYG performs extremely well during this period with primary purchase drivers being gifts for others, self-gift or upgrade. Three are seen as a leader in the field and leverage their retail estate to maximise advantage in the highly competitive gifting market at Christmas. With particular emphasis placed on visual merchandising.
Three Mobile wanted...