Pioc do Ride
Campaign details
Brand: TG4Agency: PublicisCountry: Ireland
Background
The TV market in Ireland is becoming increasingly fragmented with new entrants to the local market as well an increasing number of international channels becoming available. The competitor set is also broader than just TV with people accessing and viewing content from an infinite number of online platforms.
TG4 is a state broadcaster with a remit of promoting the Irish language and culture. Since the station was founded in 1996, they have always looked to do this in a Súil Eile way. Súil Eile can...