Telenet: Choices

This case study describes how Telenet, a premium Belgian telco, retained the value perception of its services by increasing the use of its Yelo Play app, an on demand service free to all customers.

Choices

Campaign details

Brand: TelenetAgency: These DaysCountry: Belgium

Background

With competitors being cheaper in general, market leader Telenet continuously needs to make sure the value perception of their products stays high. One of their main tools for doing so is the Yelo play app.

The Yelo Play app is a free app for Telenet's customers in which they can watch live television, manage recordings remotely, search easily through the discover page and be guided by editorial content. In short, it makes planning your TV-night a lot easier.

But not enough people were using the free...

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