SAS: How we taught Czechs to love data

This case study explores how SAS, a Czech data processing firm, found free media and regained market position, by crunching the data for serious news stories, making the company relevant again.

How we taught Czechs to love data

Campaign details

Brand: SASAgency: DARK SIDE a.s.Country: Czech Republic

Background

SAS is among the world's leading authorities in the field of business intelligence and data processing. The number of business opportunities is growing along with the volume of the data.

However, in terms of communication, IBM and other competitors have long been dedicated to this topic in the Czech Republic, and SAS does not compare in terms of its budget or background.

How to return SAS to the position of leader for big data?

National Context of the...

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