Mercedes-Benz Italia: smartFORstore - TheExperience Commerce

This case study describes how smart, the Mercedes-owned car marque, launched a virtual showroom in Italy capable of overcoming the distance between consumer and product inherent in e-commerce.

smartFORstore - The Experience Commerce

Campaign details

Brand: Mercedes-Benz ItaliaAgency: GRUPPO RONCAGLIACountry: Italy

Background

In the automotive marketplace there are many e-commerce solutions but these are all platforms for car customization or for test drive booking: the purchase process (filling out and signing documents, choosing the loan payment, etc) has to always be handled by a dealer.

On the other hand, the great freedom of e-commerce lies in the possibility to purchase 24/7, whenever and wherever you want, getting home delivery. The weakness of these systems is the lack of a direct contact and the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands