Campaign details
Agency: Gruppo RoncagliaCountry: Italy
Background
Mercedes-Benz has a huge focus on Innovation: constantly investing in research and adopting cutting-edge tech solutions to meet the needs of its target and increase security. Mercedes-Benz 4MATIC tech fits within this picture: the most advanced 4 Wheel Drive system on the market, able to adapt automatically in every condition, on the road or through any weather, always granting the best performances. The brief asked to position Mercedes-Benz 4WD system as the top-notch technology, built around customer needs, able to react to different situations in unique ways. In order to...