Lucozade Sport Lite: Get fit for free

This case study explains how Lucozade Sport Lite, the energy drink brand, helped people 'get fit for free' to increase sales amongst infrequent users in Ireland.

Lucozade Sport Lite: Get fit for free

Campaign details

Agency name: HavasCategory: LoyaltyCountry: Ireland

Background

At the time of the brief, awareness and trial of Lucozade Sport Lite was increasing and purchasing intent was on the way up. However the brand was facing challenges in terms of sales and store listings.

A massive gap existed for Lucozade Sport Lite, between regular sports participants who drink Sports Drinks for intense exertion and occasional participants who generally drink water.

National Context of the Campaign

The Lucozade Sport Lite, Get Fit for Free campaign has been running successfully...

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