IQ Roma Servis: Don't make snap judgements
Campaign details
Agency name: Comtech GroupCategory: Integrated CommunicationCountry: Czech Republic
Background
When a Gypsy gets on the tram, most passengers subconsciously reach for their bag or feel around for their pockets. Nine out of ten Czechs (87 %) consider coexistence with the Gypsies problematic (source: Gypsies and Coexisting with Them Through the Eyes of the Czech Public, Czech Sociological Institute Center for the Research of Public Opinion, 04/2013).
This stereotype is supported by the media - 2/3 of reports (62 %) published about Gypsies over one year are...