Intersport: The Ad that Ran

This case study looks at how the sports retailer Intersport launched a campaign in the Czech Republic to attract amateur runners to the brand by giving discounts to those who ran in the shape of a logo and posted it on social media.

The Ad that Ran

Campaign details

Brand: IntersportAgency: Geometry GlobalCountry: Czech Republic

Background

The Ad that Ran: Run in the shape of a sport brand logo, share your route online, get a discount depending on the distance.

Brief: Intersport, a sports retailer, wanted to launch its new running collection, with almost no production or media budget. The objective was to get to a specific target audience – Amateur runners – and bring them to the shops.

TA: Running has become a trend in the Czech Republic and the 'Amateur runners' audience is desired by many...

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