#CheltenHAM
Campaign details
Brand: Gala CoralAgency: SpaceCountry: United Kingdom
Background
In the UK betting market calendar, it doesn't get any bigger than the Cheltenham Festival. It's one of the highlights of the horse racing year, and a focus for intense activity from bookmakers trying to get a slice of the betting action.
To add to this, the amount spent on media by competitors – especially Paddy Power, Betfair & William Hill – is vast. Coral face a huge challenge in vying for a share of the conversation in this over-crowded media environment with a comparatively...