Ferrero UK: Dolce by Ferrero Rocher

Ferrero Rocher, a chocolate brand, created a pop-up dining experience to reignite consumers' love of Ferrero Rocher in the UK.

Campaign details

Agency: TracyLockeCountry: United Kingdom

Background

Although an iconic boxed chocolate brand, Ferrero Rocher was increasingly seen by consumers as a habitual Christmas gift. To add to the challenge, research showed preferences were shifting towards their main competitor, Lindt Lindor Truffles – whereas in reality, Ferrero Rocher performed better in blind taste tests.

Consumers had forgotten what it was about the product that was different: a combination of delicious layers that provide a unique taste experience.

Our task was to get the brand back on consumers' radars as an indulgent and luxurious choice, all year round....

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