Dr.Max Bonus Card Benefits
Campaign details
Brand: Dr.MaxAgency: Wunderman PragueCountry: Czech Republic
Background
In the past, Dr. Max ran some loyalty initiatives that didn't meet expected results. Management decided to stop the "one-off" initiatives and built a new program from scratch.
Goal of new loyalty program launch:
- 1MM customer signups.
- 10% increase in incremental sales directly driven by loyalty program (over control group).
National Context of the Campaign
Dr. Max is the largest pharmacy in Czech Republic with 375 locations.
- Current situation: 62% of customers select closest pharmacy to their doctor's office due to lack...