Child Focus: Coins of Hope

Child Focus, the Belgian Center for Missing Children, restarted the conversation about missing children in Belgium by putting their faces onto Belgian coins.

Campaign details

Agency: These DaysCountry: Belgium

Background

In Europe, every two minutes a child is reported missing. Some of them remain missing for years. Eventually we forget their faces. Child Focus, the Belgian Center for Missing Children, never gives up hope. They do everything it takes to help the families in their search and to get others involved.

To get missing children the attention they deserve, we designed and created Coins of Hope. One million 2 euro coins featuring the face of Liam Vanden Branden, who has been missing for 20 years, but whose family has never...

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