Caramel Films: Plants that choose movies

This case study describes how Caramel Films in Spain came up with a one-of-a-kind criteria for deciding which film out of three available it would distribute.

Caramel Films: Plants that choose movies

Campaign details

Agency: FCB SpainClient: Caramel FilmsCategory: Product Launch/Relaunch/ Trial campaignsCountry: Spain

Background

Caramel Films was a small Spanish film distributor in Madrid which in the last few years became very successful. Committed to European cinema which is independent and distinct with unconventional film scripts. With its first big movies like "Viva la Libertá or "Viajo Sola", came its first international success: "Ida".

A black and white Polish film that managed to overcome the 3,000 euros on average per copy in its first weekend in theaters, scoring...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands