Campaign details
Agency: Underline, a.s.Country: Czech Republic
Background
The campaign was created for Alef, a technological company distributing a product named Cisco Meraki. For Alef, the key issue was the high sophistication of the product, meaning it was not easy to explain its features to customers. Cisco Meraki allows to remotely manage computer networks, which is very useful for companies with multiple branches. Due to the complexity of the solution, it is necessary to personally meet with opinion and decision makers from respective companies. The second issue is the target group – IT managers, whose attention cannot...