Volkswagen: Clean air in a box

This case study tells how Volkswagen, a car brand, engaged a younger Chinese audience using innovative technology within a school setting.

Volkswagen: Clean air in a box

Agency: DDB China GroupClient: Volkswagen Brand China

The summary statement

Hazardous air pollution days are getting more regular in cities across China. To breathe air without harmful chemicals and pollutants that cause serious respiratory diseases, one has to spend thousands of dollars to buy expensive air purifier machines, which not everyone can afford.

Volkswagen is committed to reduce carbon emissions through their New Energy Vehicle technologies. We believe this responsibility does not stop with their cars. Our goal is to help schools in the most polluted cities in China to have...

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