Unilever Malaysia: Rexona Move

This case study describes how Unilever Malaysia wove 'everyday social good' into the lives of its consumers to drive a long-term meaningful engagement with its Rexona deodorant brand.

Unilever Malaysia: Rexona Move

Company: Lowe & Partners MalaysiaCountry: MalaysiaCategory: Mobile

Summary

In the times when >1% of branded apps can claim success, Rexona Move puts across a compelling case of how technology [Digital/Social/Mobile] can be leveraged meaningfully. As the brand took a brave path of weaving 'Everyday Social Good' into the lives of its consumers to drive a long term meaningful engagement.

In process, demonstrating that 'Business Effectiveness' can be driven by doing 'Social Good'.

Besides achieving its business objective of creating a compelling reason for women to use Rexona more often by making...

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